Depending on the technologies active on the website, we may use the following categories.

3.1 Strictly Necessary Technologies

These technologies are necessary for the website or a service specifically requested by you to operate

properly.

They may be used, for example, to:

• provide core website functionality;

• maintain security;

• protect against abuse or fraudulent activity;

• maintain session or technical information;

• remember essential technical preferences;

• or enable features that you have specifically requested.

Because these technologies may be strictly necessary for the operation of the website or a service

requested by you, they may in some circumstances be used without consent where permitted by applicable

law.

3.2 Analytics Technologies

We use analytics technologies to understand how visitors interact with our website and to improve its

performance and usability.

Our current analytics providers include:

• Google Analytics; and

• Microsoft Clarity.

Analytics technologies may collect information such as:

• pages visited;

• interactions with website elements;

• approximate location;

• browser and device information;

• operating system;

• referring website;

• session information;

• approximate timestamps;

• events and other usage information; and

• identifiers associated with a browser or device.

Microsoft Clarity may also provide behavioural analytics features, including session and interaction analysis.

Microsoft states that Clarity uses cookies such as _clck, _clsk, CLID , MUID and related

technologies depending on configuration.

We use analytics information to understand website usage, identify technical or usability issues, improve

content and functionality, and evaluate the effectiveness of our website.

Where applicable law requires consent for analytics Cookies or Similar Technologies, we will seek consent

before activating them.

3.3 Advertising and Marketing Technologies

We use advertising and marketing platforms to promote our services, measure advertising performance

and, depending on the configuration and your choices, support advertising or remarketing activities.

Our current advertising platforms include:

• Meta Ads;

• LinkedIn Ads; and

• TikTok Ads.

These platforms may use pixels, cookies, tags, identifiers and similar technologies to measure advertising

interactions, attribute conversions, build or support advertising audiences and optimise campaigns.

For example, LinkedIn's Insight Tag can use first-party cookies for enhanced conversion tracking when the

relevant functionality is enabled. TikTok states that its Pixel cookies may be used for event matching,

measurement, campaign optimisation and, depending on configuration, retargeting and engagement

audiences.

Because advertising and tracking technologies are generally not strictly necessary for providing the website

itself, we will seek consent where required by applicable law before activating such technologies.

3.4 Social Media Technologies

Our website may contain links to our social media profiles and services, including:

• Instagram;

• WhatsApp;

• Facebook;

• LinkedIn;

• X.

At present, these are primarily provided as links to external social media services rather than embedded

social media content.

When you follow a social media link, you leave our website and interact with the relevant third-party service.

The relevant provider's own privacy and cookie policies will then apply.

Where social media functionality is subsequently embedded into our website, such functionality may

introduce additional Cookies or Similar Technologies. We will update this Cookie Policy where appropriate.